Job Title: CRM Specialist – Marketing (Loyalty Programmes)
Company:Isilumko Staffing
Job description: Job SummaryJob Purpose:Developing an integrated and targeted communications strategy for CRM, to grow loyalty base, drive sales through
tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective. Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.Job Responsibilities:
- Design, execute and monitor direct marketing promotions, campaigns and interventions.
- Monitor data quality, segmenting, marketing activities and assessment.
- Communicate with corporate CRM regarding activities, planning, updating and co-ordinating.
- Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base
and implement an Always On maintenance strategy.
- Attend to club requests, complaints and queries and monitor resolution within agreed timelines.
- Plan and implement CRM campaigns and communication initiatives.
- Track performance of CRM campaigns and draw up performance reports.
- Draft all relevant corporate and guest communication.
- Implement communications process to keep track of all communication.
- Flexibility to work in line with operational requirements.
- Always Present a professional and favourable image.
Job Requirements:
- Marketing Qualification, 6-8 years plus Marketing experience (CRM as a specialisation).
Skills & CompetenciesLanguages
- Fluent in English
Essential
- Sound knowledge of Loyalty Programmes
- Principles of Direct Marketing
- Database management and mining
- MSC Cruises policies and procedures
Technical Skills
- SAS or any CRM Campaign Dissemination Tool
- Contact Lab
- Touchbase Pro
- Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
- Marketo
- Excel
Skills & Competencies
- Computer literacy including MS Word, PowerPoint and Excel, Outlook.
- Ability to communicate and liaise with internal and external customers.
- Good interpersonal skills
- Ability to work under pressure
- Excellent writing skills
- Customer-focused
- Attention to detail
- High work standards
- Time management
- Punctual
- Ability to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives.
- Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.
- Ability to communicate and liaise with internal and external customers.
- Good interpersonal skills
- Flexibility to work in line with operational requirements.
- Always present a professional and favourable image.
- Minimal Design skills
Isilumko StaffingRecruiter
Expected salary: R30000 per month
Location: Johannesburg, Gauteng
Job date: Wed, 11 Dec 2024 23:23:48 GMT
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