SEO Strategist
Company: No Joke Marketing
Salary: R27,000 – R32,000 Per Month
Location: Johannesburg, Gauteng
Job Date: Fri, 09 Aug 2024 23:57:48 GMT
Welcome to No Joke Marketing, a leading digital marketing agency known for delivering exceptional client results and promoting a healthy work-life balance. Our innovative approach includes half-day Fridays every June, 20 days of paid time off in the first year, an enticing commission structure, and the flexibility of a fully remote work environment. If you’re passionate about driving client success and excel in a dynamic, fast-paced setting, we would love to hear from you!
Job Description
As an SEO Strategist at No Joke Marketing, you will be at the forefront of our digital marketing efforts. Your primary responsibilities will focus on optimizing websites to enhance rankings in search engine results. You will engage with various teams within the company to formulate and execute strategies that lead to improved traffic and visibility.
Key Responsibilities
Daily Tasks:
- Monitor performance metrics utilizing SEO tools like Google Analytics.
- Develop strategies aimed at improving search engine rankings.
- Collaborate with the web development team to implement SEO best practices.
- Work with editorial and marketing teams to ensure SEO is integrated into the content creation process.
- Stay updated on SEO recommendations and make necessary adjustments.
- Promote and maintain positive teamwork and a solution-focused attitude.
Monthly Tasks:
- Manage SEO campaign expenses to adhere to budget constraints.
Quarterly Tasks:
- Set measurable goals to demonstrate continuous SEO improvement.
- Generate detailed SEO progress reports.
Semiannual Tasks:
- Undergo performance evaluations.
- Participate in online courses to stay current with search engine algorithms and trends.
Biggest Challenges for This Position:
- Staying up-to-date with ever-evolving SEO trends and algorithm updates.
- Effectively communicating goals and strategies to various stakeholders.
- Continuously analyzing substantial data sets to derive actionable insights.
Hard Requirements
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field (preferred but not essential).
- Experience: Proven SEO and coding experience are advantageous.
- Technical Skills:
- Advanced: Google Analytics, Web Analytics, Research, SEO, A/B Testing, Copywriting.
- Intermediate: Social Media Marketing, WordPress, UX Design.
- Basic: HTML, CSS, JavaScript, PPC.
- Language Skills: Fluent in English.
Tech Requirements
- Hardware:
- Intel® Core™ i7 or greater.
- 16GB RAM or greater.
- Stable broadband connection (minimum 20 Mbps).
- Noise-canceling headset.
- HD web camera.
Soft Requirements
- Strong teamwork capabilities and adaptability.
- High integrity and customer service orientation.
- Exceptional communication and organizational skills.
- Attention to detail and long-term problem-solving abilities.
- Creativity and critical thinking.
- Excellent time management and problem-solving skills.
Additional Responsibilities
- Competitor Analysis: Conduct thorough competitor research to inform SEO strategies.
- GMB Audit and Optimization: Includes tasks like GEO tagging of images.
- SEO Tools Setup: Managing Bright Local Setup and creating Signal Gynesis accounts.
- Keyword Research and Mapping: For web pages, blogs, FAQs, GMB posts, and PR content.
- On-Page Optimization: Writing meta descriptions, page titles, H1s, and page URLs.
- Content Optimization and Publishing: Managing blog optimization and publishing, FAQ and PR publishing, and GMB post publishing.
- Social Media Posting: Creation of social media posts for platforms such as GMB, Instagram, Facebook, and Twitter.
- Performance Tracking: Weekly KPI tracking and Monthly Wins Reporting.
At No Joke Marketing, your contributions directly impact our clients’ success and our agency’s growth. If you are ready to elevate your career and be part of a vibrant, passionate team, we encourage you to explore this opportunity.
Expected Salary: R27,000 – R32,000 per month
Location: Johannesburg, Gauteng
Join our team, and let’s achieve exceptional results together!
Tips on What To Include In CV
To craft a compelling curriculum vitae (CV) for the Senior SEO Specialist position at No Joke Marketing, include the following key sections:
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Contact Information: Full name, phone number, email address, and LinkedIn profile.
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Professional Summary: A succinct summary highlighting your passion for digital marketing, SEO expertise, and relevant experience.
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Education: List your Bachelor’s degree in Marketing, Business, or a related field if applicable.
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Professional Experience:
- SEO Experience: Detail your proven SEO experience, including roles where you managed content, keyword strategies, link-building, and SEM campaigns.
- Technical Skills: Emphasize your proficiency in Google Analytics, Web Analytics, SEO tools, A/B Testing, and Copywriting. Mention any coding experience and familiarity with HTML, CSS, JavaScript, PPC, and WordPress.
- Collaboration and Management: Describe your collaboration with web development and editorial teams, and noteworthy projects demonstrating SEO success.
- Client Results: Highlight how you improved search engine rankings and exceeded SEO goals.
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Skills Section:
- Advanced Skills: Google Analytics, Research, A/B Testing.
- Intermediate Skills: Social Media Marketing, WordPress, UX Design.
- Basic Skills: HTML, CSS, JavaScript, PPC.
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Soft Skills: Showcase your teamwork, adaptability, communication, organizational skills, and customer service focus. Demonstrate your attention to detail, problem-solving, creativity, critical thinking, and time management.
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Technical Requirements: Ensure to mention your proficiency with an Intel® Core™ i7 (or greater), 16GB RAM, stable broadband, noise-canceling headset, and HD web camera.
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Achievements: Include measurable results such as increases in website traffic, enhanced search rankings, and successful campaign management.
- Certifications and Courses: List any relevant online courses or certifications that demonstrate your ongoing commitment to staying updated on SEO trends and search engine algorithms.
End your CV with a clear call-to-action, expressing your enthusiasm to join No Joke Marketing and the value you bring as a Senior SEO Specialist.