Job Title: Junior Social Media Specialist
Company:TalentLink
Job description: Job SummaryJob Requirements:
- Bachelor’s degree in Marketing or Communications (preferred).
- 3 years of experience in social media management, preferably in luxury hospitality or travel.
- Proven experience driving direct revenue through organic social media efforts.
- Strong understanding of luxury brand positioning and high-net-worth customer engagement.
- Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube).
- Experience with social media scheduling and analytical tools.
- Excellent copywriting and storytelling skills.
- Basic design and video editing skills.
- Experience in working with influencers and content creators.
- Strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.
Key Responsibilities:Social Media Management:
- Align social media strategies with business goals.
- Drive direct bookings and revenue through organic social media campaigns.
- Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube.
- Stay ahead of industry trends to ensure the brand remains a leader in luxury travel.
Content Creation and Storytelling:
- Create visually stunning and experience-driven content that promotes the luxury lifestyle.
- Craft compelling captions and engaging stories highlighting the brand’s unique offerings.
- Collaborate with the marketing team to align social media content with broader campaigns.
- Create and edit short-form videos, graphics, and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut.
Community Engagement and Brand Building:
- Engage with followers, guests, and influencers to build a loyal community.
- Respond promptly to comments, messages, and reviews to maintain a strong brand reputation.
- Leverage user-generated content (UGC) and collaborate with travel bloggers and influencers.
Social Commerce and Direct Booking Growth:
- Utilize social media platforms to drive direct bookings.
- Implement remarketing campaigns to re-engage users and encourage bookings.
- Use social media campaigns and incentives to drive sales.
Analytics and Performance Reporting:
- Track and report KPIs such as engagement, reach, conversions, and revenue.
- Use tools like Meta Business Suite, Google Analytics, and Metricool to inform strategy.
- Provide insights and recommendations for improving organic social media performance.
Influencer and Supplier Management:
- Identify and manage relationships with influencers, brand ambassadors, and content creators.
- Collaborate with videographers and other suppliers to ensure high-quality content.
Collaboration and Cross-Department Coordination:
- Work closely with marketing, sales, and reservation teams to align messaging and campaigns.
- Support property teams in creating on-brand content and engaging with guests.
- Coordinate with PR and Digital Marketing teams to ensure integrated marketing efforts.
Administrative Tasks:
- Schedule posts using media management tools (e.g., Meta Business Suite).
- Maintain a content calendar to ensure consistent posting.
Talent LinkRecruiter
Expected salary: R133000 – 150000 per year
Location: Johannesburg, Gauteng
Job date: Thu, 06 Mar 2025 23:56:12 GMT
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- Contact Information: Use a professional email address and include a phone number. LinkedIn or a personal website can also add value.
- Personal Statement: In 2-3 lines, summarize your strengths and career goals, tailored to the job you’re applying for.
- Work Experience: List roles in reverse-chronological order. Focus on achievements with measurable results, e.g., “Increased sales by 20%.”
- Education: Only list qualifications relevant to the job or recent achievements if early in your career.
- Skills: Include both technical and soft skills. Use keywords from the job description to improve ATS compatibility.
- Formatting: Stick to one or two clean fonts, consistent margins, and ample white space. Avoid graphics unless you’re in a creative field.
- Proofreading: Errors harm your credibility. Review carefully or ask someone else to check for mistakes.
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